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Sway: The Irresistible Pull of Irrational

Sway: The Irresistible Pull of Irrational Behavior. Rom Brafman, Ori Brafman

Sway: The Irresistible Pull of Irrational Behavior


Sway.The.Irresistible.Pull.of.Irrational.Behavior.pdf
ISBN: 9780385530606 | 224 pages | 6 Mb


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Sway: The Irresistible Pull of Irrational Behavior Rom Brafman, Ori Brafman
Publisher: Crown Publishing Group



What makes people act irrationally? Marketing is essentially the study of psychology and human behavior. I'm a total sucker for the Freakanomics/Malcom Gladwell genre anyway, but this book blew my socks off. Sway: The Irresistible Pull of Irrational Behavior Description: A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Instead of approaching this goal rationally, like I'm prone to do for any project, I wanted to apply the ideas in the book “Sway: The Irresistible Pull of Irrational Behavior”, by Ori and Rom Brafum. To me, this work looked similar to Dan Ariely's work, The Upside of Irrationality. I was lucky enough to get a copy of Ori and Rom Brafman's Sway which is on the New York Times Bestseller list. Below is an interview I conducted with Ori Brafman, author of the book Sway: The Irresistible Pull of Irrational Behavior. Sway - The Irresistible Pull of Irrational Behavior 2008 | 224 Pages | ISBN: 0385524382 | PDF | 8 MB To drive home their points, the authors use contemporary examples, such as the pivotal de. Posted by Kavita Vora in Sway: Pull of Irrational Behavior, [Books] Leadership & Change. Why do perfectly rational people make irrational decisions? Sway: The Irresistible Pull of Irrational Behavior – Ori Brafman and Rom Brafman, 2008. I recently received a recommendation to read Sway, The Irresistible Pull of Irrational Behavior. Book Review: Sway – The Irresistible Pull of Irrational Behavior We love irrational behavior here at Neuromarketing – when humans act in illogical and unexpected ways, that behavior provides clues to their real motivations. 'Sway: The Irresistible Pull of Irrational Behavior'. Sway: The Irresistible Pull of Irrational Behavior December 7, 2009.

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